My name is Paul Scarnegie and I'm the Digital Strategy and Technology Director at 5ifth Element, a Lexington Kentucky based medical marketing and communications company. I've spent over 20 years within various marketing and advertising agencies over the years and as such, like to express my passion for the new media industries in as many ways as possible.

I've often said that, "if I knew how to do this already, then I must be working with obsolete technology" – which is another way to say that I love new technology. Considering the nature of this industry, things move pretty fast. It can all be rather challenging. Social Networking, Cloud Computing, Virtual Machines, Augmented Reality ... and let's not forget the iPhone. Where would we be without that little wonder of technology?! Staying on top of them all is impossible, but with a little effort and the right mentors you should at least be able to stay in pace. This is what makes this industry exciting.

Your website is the first exposure to your company that many of your potential customers will have. Make sure you make a good impression through proper web design.

The Internet has become one of the most successful tools in linking buyers and sellers to one another. This being the case, it is important that your website not only display what your business has to offer, but that it is organized, informative and easy to navigate.

At Scarnegie Interactive, whether you are looking to build a website, an interactive product CD or a corporate video, your business is MY business. We view each project as an individual creation and are not satisfied until you are. Our talented development staff will take the time necessary to work with you so that you feel confident your company stands out from the crowd.

Because your time is valuable, we want to make this as easy as possible so you can focus on all of the other things that go into running a successful business. We take care of all of the details that go into setting up a website so you don''t have to.